Product Manager or Product Owner?

Ultan Ó Broin
2 min readNov 13, 2019

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Tl;dr version: Product Manager builds the right experience; Product Owner builds it the right way. Together.

If you’ve negotiated the the digital space for a little while, you’ve probably run into having to figure out the terms “Product Manager” and “Product Owner for your own startup or for others”.

What’s the difference?

Product owner versus product owner? No Mini-Me relationship involved.

A product manager is the functional position of bringing together the different stakeholders in the product development lifecycle to innovate and deliver a return on investment and user satisfaction from the market.

A product owner is an agile team role that represents the customer and provides criteria priorities for developers to bring about an MVP and continuous release of testable value to the real boss: the customer.

Product managers build the right thing; product owners build the right thing the right way.

Of course, product managers and product owners need to work together, and with others. And naturally, they can co-exist. Both need to know about user experience (UX), what resonates with customers, how customers behave, research into behaviour, storytelling, context, testing of deliveries, as well as working with dedicated UX pros if you are lucky to have them in your organization

Think of it this way: the product manager is on the hook for building the right thing; the product owner is for building the right thing the right way.

Check out this great article for more detail.

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Ultan Ó Broin
Ultan Ó Broin

Written by Ultan Ó Broin

Parent. Dog person. Dub. Ultra marathoner. Art school UX design layabout. Age against the machine. CSPO, CSM, MSC X 2, USPTO X 2, etc.

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