Ultan Ó Broin – Medium

Ultan Ó Broin

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How to design a useful healthcare SMS experience for patients

If the COVID-19 response has taught us anything design-wise, then it’s that digital communication is now a critical part of delivering…

Feb 11, 2023

The SMS healthcare experience. Expected. Demanded. Must be designed. Source: Instasent

Feb 11, 2023

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Frontline Worker UX Engagement Design in Ireland

A look at human-centered design smarts that enabled Ireland’s Turn2me to deliver a digital mental health service to engage the country’s…

Nov 28, 2020

Frontline Worker UX Engagement Design in Ireland

Nov 28, 2020

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How to design a social proof user experience

How designing with collective social proof principles can be used to change individual behaviours or attitudes online. A shared user…

Feb 27, 2021

How to design a social proof user experience

Feb 27, 2021

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Where art and science meet: UX design for sustainability

Now, some UX design prototyping for a problem we all share: using persuasion techniques to motivate people to consider the environmental…

Sep 12, 2022

Where art and science meet: UX design for sustainability

Sep 12, 2022

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Dogs and empathy design

“On the Internet, nobody knows you’re a dog”, they claimed in The New Yorker. We DO know. Dogs don’t bark hate speech online, for a start…

Jul 5, 2022

Dogs and empathy design

Jul 5, 2022

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All Manna of Drone UX Design

Drones, Design, and Jobs To Be Done. What is the problem being solved?

Aug 24

All Manna of Drone UX Design

Aug 24

Avoiding the “unexpected item in the bagging area” user experience on earth

The term “digital transformation” has become a byword for disregarding how the customer behaves in the real world and fails. Why? No basic…

Jul 17

Avoiding the “unexpected item in the bagging area” user experience on earth

Jul 17

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Designing cost-effective and readable text messages (SMSs)

Understanding what simple tools offer and the basics of segmentation improves SMS (Short Message Service), or text message, content for…

Mar 18

Designing cost-effective and readable text messages (SMSs)

Mar 18

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Usability: I regret the word heuristics

I love this honesty from Jakob Nielsen about regretting the use of the word “heuristics” in his seminal usability work with Ralf Molich. I…

Mar 18

Usability: I regret the word heuristics

Mar 18

Ideas on file. In a filing cabinet

Conflict? Confusion. Get your requirements from stakeholders and more. Prioritise them. Publish them. Be real about Scrum and Waterfall …

Feb 20

Ideas on file. In a filing cabinet

Feb 20

Ultan Ó Broin

Ultan Ó Broin

Parent. Dog person. Dub. Ultra marathoner. Art school layabout. CSPO, CSM, MSC (ICT), MSC (UX), USPTO X 2, etc., etc. https://www.linkedin.com/in/ultanobroin/

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