Ultan Ó Broin – Medium

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How to design a useful healthcare SMS experience for patients

If the COVID-19 response has taught us anything design-wise, then it’s that digital communication is now a critical part of delivering…

4 min readFeb 11, 2023

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The SMS healthcare experience. Expected. Demanded. Must be designed. Source: Instasent

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Ultan Ó Broin
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Frontline Worker UX Engagement Design in Ireland

A look at human-centered design smarts that enabled Ireland’s Turn2me to deliver a digital mental health service to engage the country’s…

5 min readNov 28, 2020

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Frontline Worker UX Engagement Design in Ireland

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Ultan Ó Broin
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How to design a social proof user experience

How designing with collective social proof principles can be used to change individual behaviours or attitudes online. A shared user…

7 min readFeb 27, 2021

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How to design a social proof user experience

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Where art and science meet: UX design for sustainability

Now, some UX design prototyping for a problem we all share: using persuasion techniques to motivate people to consider the environmental…

1 min readSep 12, 2022

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Where art and science meet: UX design for sustainability

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Dogs and empathy design

“On the Internet, nobody knows you’re a dog”, they claimed in The New Yorker. We DO know. Dogs don’t bark hate speech online, for a start…

5 min readJul 5, 2022

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Dogs and empathy design

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Ultan Ó Broin
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UX Planet

How to build multilingual websites for your startup

A 101 Quick and Dirty on creating a web presence in different languages to products and services across borders.

6 min readFeb 5, 2023

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How to build multilingual websites for your startup

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Ultan Ó Broin
in
UX Planet

BeReal. The UX of ennui? Merde!

If you’ve watched too many UX design YouTube videos or been to enough UX design meetups you’ll have come across this notion of “exciting or…

3 min readOct 4, 2022

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BeReal. The UX of ennui? Merde!

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Ultan Ó Broin
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UX Planet

Nudging design for sustainability: photo app prototype

Here’s a video walkthrough of the FOTONS photo management app that I researched and designed for the MSc in user experience design at IADT.

1 min readSep 11, 2022

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Ultan Ó Broin
in
UX Planet

UX design tropes I hate

My head is done in by how lazy tropes like this one coming have become bog standard PowerPoint karaoke aimed at eager UX design students…

1 min readAug 11, 2022

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UX design tropes I hate

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Ultan Ó Broin
in
UX Planet

The mystery of the “Unexpected item in bagging area” experience explained

Why is it that the term “digital transformation” in Ireland has become a byword for giving the middle digit to the customer? No user…

2 min readJul 8, 2022

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The mystery of the “Unexpected item in bagging area” experience explained

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Ultan Ó Broin

Ultan Ó Broin

Parent. Dog person. Dub. Art school UX design layabout. Experienced in digital design. 80’s hair and music. Age against the machine.

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