Music, sound, and auditory tone settings are often absent from UX design mood boards. Why? All are powerful communicators of empathy. Here’s a reminder for UX designers to keep things multimedia when conceptualising empathy. How many UX designers include sounds in mood boards? Using auditory cues can help frame the…

The rise of empathetic, or affective, computing offers tremendous possibilities of solutions for users. But where is the design of probable and possible solutions taking us without an understanding of empathy? XRDS (Crossroads), the ACM magazine for research students, recently featured a super article called “Toward a more empathic relationship…

If you don’t take care of your customer’s experience, your competitors will. A look at the Bank of Ireland mobile app shows why user experience design is a must for Irish businesses on the digital transformation journey. A textbook example of what passes for digital transformation coming up. The “traditional”…

(tl;dr?) The “disabled” community is not a design inspiration for others. People with differences are participants in design, not recipients. Yet, UX designers ignore the community’s key needs, and design empathy turns to sympathy. …

How designing with collective social proof principles can be used to change individual behaviours or attitudes online. A shared user experience (UX) insight. Introduction Let’s have a look into the concept of social proof; a design vehicle for persuading users to respond to a digital experience in the desired way. What…

Thanks to Donald Trump: a lesson in awareness of regional differences and the requirements of localization in user experience design. My U.S. economic stimulus check (cheque) made its way in Ireland. I tried to cash it in the local shops; fairly low expectations about success, admittedly. I thought the staff…