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Ultan Ó Broin

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How to design a useful healthcare SMS experience for patients

If the COVID-19 response has taught us anything design-wise, then it’s that digital communication is now a critical part of delivering…

Feb 11, 2023

The SMS healthcare experience. Expected. Demanded. Must be designed. Source: Instasent

Feb 11, 2023

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Frontline Worker UX Engagement Design in Ireland

A look at human-centered design smarts that enabled Ireland’s Turn2me to deliver a digital mental health service to engage the country’s…

Nov 28, 2020

Frontline Worker UX Engagement Design in Ireland

Nov 28, 2020

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How to design a social proof user experience

How designing with collective social proof principles can be used to change individual behaviours or attitudes online. A shared user…

Feb 27, 2021

How to design a social proof user experience

Feb 27, 2021

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Where art and science meet: UX design for sustainability

Now, some UX design prototyping for a problem we all share: using persuasion techniques to motivate people to consider the environmental…

Sep 12, 2022

Where art and science meet: UX design for sustainability

Sep 12, 2022

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Dogs and empathy design

“On the Internet, nobody knows you’re a dog”, they claimed in The New Yorker. We DO know. Dogs don’t bark hate speech online, for a start…

Jul 5, 2022

Dogs and empathy design

Jul 5, 2022

Ultan Ó Broin
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UX Planet

How to build multilingual websites for your startup

A 101 Quick and Dirty on creating a web presence in different languages to products and services across borders.

Feb 5, 2023

How to build multilingual websites for your startup

Feb 5, 2023

Ultan Ó Broin
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UX Planet

BeReal. The UX of ennui? Merde!

If you’ve watched too many UX design YouTube videos or been to enough UX design meetups you’ll have come across this notion of “exciting or…

Oct 4, 2022

BeReal. The UX of ennui? Merde!

Oct 4, 2022

Ultan Ó Broin
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UX Planet

Nudging design for sustainability: photo app prototype

Here’s a video walkthrough of the FOTONS photo management app that I researched and designed for the MSc in user experience design at IADT.

Sep 11, 2022

Sep 11, 2022

Ultan Ó Broin
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UX Planet

UX design tropes I hate

My head is done in by how lazy tropes like this one coming have become bog standard PowerPoint karaoke aimed at eager UX design students…

Aug 11, 2022

UX design tropes I hate

Aug 11, 2022

Ultan Ó Broin
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UX Planet

The mystery of the “Unexpected item in bagging area” experience explained

Why is it that the term “digital transformation” in Ireland has become a byword for giving the middle digit to the customer? No user…

Jul 8, 2022

The mystery of the “Unexpected item in bagging area” experience explained

Jul 8, 2022

Ultan Ó Broin

Ultan Ó Broin

Parent. Dog person. Dub. Art school UX design layabout. Experienced in digital design. 80’s hair and music. Age against the machine.

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